Impulspapier: Germany's evolving platform landscape
Platform competition is currently increasing in the B2B sphere – with even higher stakes for the German economy which heavily relies on the international market presence of its advanced industrial sector. Whether the German economy will be able to maintain and expand the strength and international influence of its industrial base will partially depend on the success of its leading B2B firms in harnessing the power of platforms. How well though are German companies prepared to respond to the opportunities and threats in the platform economy? Will they continue to follow suit as companies from the United States and China assume leadership positions, or will they be able to proactively shape markets based on advanced platform-based and data-driven business models? And finally, is there an indication that the B2B platform landscape will mirror the platform business models we see in the B2C space?